Role
Product Designer
Team
1 Product Designer
1 Product Manager
4 Developers
1 Product Designer
1 Product Manager
4 Developers
Platform
iOS | Android
Skills
UI
Design System
Research
Prototype
Overview
R2 - an embedded platform designed to offer a Capital-as-a-Service (CaaS) solution - in collaboration with InDrive, had facilitated the placement of over 2,000 loans to drivers.
In August 2023, it faced a 9% drop in repeat loan conversion. As a Product Designer, I immediately took on a leadership role, driving the research and prototype design that allowed us to validate hypotheses and recover conversion
Overview
R2 - an embedded platform designed to offer a Capital-as-a-Service (CaaS) solution - in collaboration with InDrive, had facilitated the placement of over 2,000 loans to drivers.
In August 2023, it faced a 9% drop in repeat loan conversion. As a Product Designer, I immediately took on a leadership role, driving the research and prototype design that allowed us to validate hypotheses and recover conversion
Overview
R2 - an embedded platform designed to offer a Capital-as-a-Service (CaaS) solution - in collaboration with InDrive, had facilitated the placement of over 2,000 loans to drivers.
In August 2023, it faced a 9% drop in repeat loan conversion. As a Product Designer, I immediately took on a leadership role, driving the research and prototype design that allowed us to validate hypotheses and recover conversion
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What was meant to be a seamless experience had turned into déjà vu: repeating the KYC process from scratch
I led a complete redesign of the KYC flow in close collaboration with development, product, and compliance teams. We started from a simple but powerful hypothesis:
👉 When a user applies for a second loan, they shouldn’t have to go through the entire KYC process again, since their identity has already been validated.
To test this, we introduced automation into the KYC flow for repeat loans.
What was meant to be a seamless experience had turned into déjà vu: repeating the KYC process from scratch
I led a complete redesign of the KYC flow in close collaboration with development, product, and compliance teams. We started from a simple but powerful hypothesis:
👉 When a user applies for a second loan, they shouldn’t have to go through the entire KYC process again, since their identity has already been validated.
To test this, we introduced automation into the KYC flow for repeat loans.
What was meant to be a seamless experience had turned into déjà vu: repeating the KYC process from scratch
I led a complete redesign of the KYC flow in close collaboration with development, product, and compliance teams. We started from a simple but powerful hypothesis:
👉 When a user applies for a second loan, they shouldn’t have to go through the entire KYC process again, since their identity has already been validated.
To test this, we introduced automation into the KYC flow for repeat loans.
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🔨 Execution: from insight to flow
The automation was based on the following principles
🔨 Execution: from insight to flow
The automation was based on the following principles
🔨 Execution: from insight to flow
The automation was based on the following principles
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Results
Appraisals runs on a freemium model. Premium features include comparable properties, download and share instantly, neighborhood insights, market estimate.
Results
Appraisals runs on a freemium model. Premium features include comparable properties, download and share instantly, neighborhood insights, market estimate.
Results
Appraisals runs on a freemium model. Premium features include comparable properties, download and share instantly, neighborhood insights, market estimate.
Impact
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I've learned that
I've learnd that
I've learnd that
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